Wednesday, February 2, 2011

Branding of a Company

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

* Delivers the message clearly
* Confirms your credibility
* Connects your target prospects emotionally
* Motivates the buyer
* Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Wednesday, March 3, 2010

Branding your Business

Is more than your company logo or name, it is your companies recognizable identity. It solidifies your presence in customers’ minds and helps to build your business.

Branding speaks to who you are as a business and identifies your audience both new and repeat. It defines your corporate culture and even how you operate as an organization.

A success brand is:

Easy to ask for
Highly recommendable

Your Brand is a careful blend of strategic marketing tools including your name and logo, colors and design, the words you chose, advertisements, marketing materials, tag line, attitude and statement of purpose. When these elements are incorporated together they influence the look and feel of everything from your company’s benefits package and contact information to your invoices, business cards, shopping bags, brochures and website.

Effective branding strategy leaves potential customers with your reinforced business imprint; leaving no question about who your company is, what your company does or who your company serves. Your Brand is as important as your product or service, whether your business is new or existing.

Thursday, October 22, 2009

We Can Compete With the Big Agencies at a Lower Cost!

Did you ever wonder what you really get from the Big Advertising Agencies? Big companies that have huge budgets hire the Big guys to do all of their Collateral, Promotions, Websites, Advertisements etc. only to continually wait for their projects to be done. Because CHANGE is very difficult for many companies to grasp, they continually put up with this.

At CreativEnergy our clients don't have that problem. As a matter of fact, our clients don't understand how our turnaround is so quick and think we work in our sleep. CreativEnergy does have 24/5 artists to complete those jobs that need to be done in 24, 48 or 72 hours. We would ask you call our existing clientele because they are our best sales force.

So, if you want to make a CHANGE in your Branding/Marketing/E-Marketing department, call us today at 732.591.2954, but make sure you logon to our website first to see what we are all about at